C2 · The Insights Desk
The publishing queue
Read like an owner.
Budget logic, measurement and the retail calendar, written for the people who sign the media invoices. One piece a month. The paper publishes, you read.
How much should a Canadian retailer spend on digital?
Read · P.12
Store visits, the number nobody shows you.
Read · P.18
Performance Max with store goals and digital coupons, explained.
Read · P.22
The AI concierge is coming to retail. What it means for your store.
Read · P.24
The retail calendar runs in weeks.
Read · P.26
Your product feed is your best salesperson.
Read · P.31
Omnichannel and pure-play run on different playbooks.
Read · P.34
Read enough. Ask the desk.
The articles show the working. The strategy call applies it to your numbers.
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No pitch deck. Just the plan.