Cottage country's checkout counter.
Highway 400 runs through Barrie's tills. The city shops for itself all year and for cottage country all summer.
Two clocks tick here. One is the local year of a growing lakeside city. The other is the weekend surge, swelling every summer Friday as cottage traffic climbs the 400 and stops for everything it forgot.
The desk plans Barrie on both clocks. Steady local presence through the year, and budgets that breathe with the weekend when the highway is full.
- Search & Shopping campaigns
- Performance Max with store goals & digital coupon
- Local Inventory Ads
- Business Profile & local search
- Paid social & geofenced display
- YouTube, CTV & OTT video
The mix is an argument, not a menu. Read the Method.
Our weekends look nothing like our weekdays. Should the plan?
So the plan shouldn't either. Budgets and creative can breathe with the week, and here they must.
Do we plan for summer people or locals?
Both, on different weeks. That's what a weeks-based calendar is for.
The 400 is full again this weekend.
Thirty minutes on your numbers, your trade area and the weeks that decide your season.