Tech money on small-town main streets.
Two downtowns, a university corridor and a tech payroll. KW buys like a big city while walking like a small one.
The region's retail runs on an unusual mix. Young professional incomes, two uptown cores that trade shoppers freely, and a build-out of townhomes and condos that furnishes on a schedule.
The desk treats KW as one trade area with two centres of gravity. Spend follows drive time and behaviour, not the city line. Both playbooks run side by side here, because this is a market that genuinely shops both ways.
- Search & Shopping campaigns
- Performance Max with store goals & digital coupon
- Local Inventory Ads
- Business Profile & local search
- Paid social & geofenced display
- YouTube, CTV & OTT video
The mix is an argument, not a menu. Read the Method.
Two cities, one store. How does the geography work?
As one trade area with two centres of gravity. The plan weights by drive time and behaviour, not by the city line.
Our buyers are online-first. Does local still matter?
KW is exactly where both playbooks run together. The desk splits the budget by where your margin actually lives.
Both downtowns are deciding now.
Thirty minutes on your numbers, your trade area and the weeks that decide your season.