Between the falls and the lake, the region shops here.
Tourism washes through Niagara while the region's own retail happens in St. Catharines. Two demand streams, one trade area.
The peninsula's retail lives on a split screen. The Pen Centre and the local corridors serve the region's own households. The outlet-and-attractions economy pulls millions of visitors past the same doors every year.
The desk budgets the two streams by week, with locals carrying the plan and visitors spiking it. It also makes sure the search that starts before the exit ramp ends at your door instead of the outlet's.
- Search & Shopping campaigns
- Performance Max with store goals & digital coupon
- Local Inventory Ads
- Business Profile & local search
- Paid social & geofenced display
- YouTube, CTV & OTT video
The mix is an argument, not a menu. Read the Method.
Where does the budget go, tourists or locals?
Locals pay the rent; tourists pay for the summer. The calendar splits the budget by week, not by wish.
The outlets pull hard. What's our move?
Own the intent they create. The search happens before the exit ramp.
Two demand streams. One plan.
Thirty minutes on your numbers, your trade area and the weeks that decide your season.